From Parisian creativity to patented innovation, POSHYC was born from emotion, invention, and the sacred bond between humans and their dogs.

Founded by Marina E. — inventor, entrepreneur, and creator behind the visionary universe of “Heka,” born from her early innovation journey through Heka Technology. POSHYC began with a simple inspiration: the love she has for her dog. 

Originally from Versailles, Marina carries a heritage rooted in French art, craftsmanship, and a quiet sense of the divine. After 16 years in the United States building her journey between technology, design, and innovation, everything changed through the deep connection she shared with her French Bulldog — the muse behind her first patented invention.  

Like Leonardo da Vinci, she sees invention as both science and poetry: a way to solve a problem while honoring beauty Harmony and Design. What started as a passion for creating safer, more comfortable accessories for dogs evolved into a patented lifestyle universe.

POSHYC  

Where Innovation Meets Emotion

The first invention became the POSHYC patented X-CROSS Harness — a distinctive cross-body harness system engineered for freedom of movement, comfort, security, and a new aesthetic language for pet accessories. Inspired by both functionality and Renaissance principles of form, the design introduced a completely different approach to the traditional dog harness.

From there, POSHYC evolved into a world of patented interaction systems and wearable creativity.

The brand later introduced the exclusive ClipUp system 

a world-first customization concept allowing interchangeable clip-charms to be inserted into specially designed points on collars, harnesses, leashes, and accessories. Inspired by the emotional personalization culture of fashion and collectible art, ClipUp created unlimited possibilities for pet accessories through patented design and utility innovations.

With ClipUp, every accessory becomes expressive, collectible, and personal.  

Sports collections, fashion editions, initials, symbols, flags, soccer-inspired charms, luxury themes, and creative storytelling can all be clipped and changed in seconds.

The success of POSHYC’s patented concepts naturally expanded into a second universe:  

POSHYC PARIS  

Where Art Becomes Fashion

POSHYC PARIS is the fashion and artistic extension of the POSHYC vision 

bringing innovation, modularity, and storytelling into ready-to-wear collections for women and men.

The first patented fashion invention was the Cross-Body Accessory System for humans   inspired by the structural language and movement philosophy originally developed for the X-CROSS Harness.

The evolution continued with the patented Modular Clothing System — an artistic wearable concept designed to transform garments into evolving canvases of expression. Through interchangeable modular sections, fashion becomes interactive, collectible, and emotionally adaptable.

Today, POSHYC stands as a creative group built around two worlds connected by one philosophy:  

Innovation through emotion  

Patented wearable creativity  

Personal expression through customization  

The fusion of technology, fashion, and timeless craft  

From pet accessories to fashion inventions, from soccer-inspired customization movements to collectible wearable concepts, POSHYC continues to build a new language of interaction between style, identity, and emotional connection.

What began with the love of one dog became a patented creative universe.

POSHYC®  

From Their World… To Ours.